Ding Feng Tau Fu Fa 顶峰豆腐花

1) a) Name: Ding Feng Soybean & Tau Fu Fa

    Address:19, Jalan Hala Timah 1 , 31900 Kampar,Perak ,Malaysia.
 b)Opening and Closing hours :Daily from 9.30 a.m to 5.pm , while stock last !!

    Contact Number:0125271028 or 0111-1074 3028

2) a) Location Map:

b)Latitude and Longtitude/ GPS coorordinator :N4.326838 E101.143791

3) a)A short history of the dishes served by these stalls/shops
    Tau Fu Fa ( 豆腐花 in Mandarin), as we can said that Dou Hua (豆花) in other word. Initially , the origin of Tau Fu Fa is came from China and it has a many years of history and eaten in different ways in a different religion in China.Actually, Tou Fu Fa is consists of the Soft Tofu and soy bean and it can be treated as a snacks or dessert and it sometimes can be called as soy bean pudding. The recipe of the Tau Fu Fa is vary relatively from district to district with each state of China along with other nations such as Far East and America revising their own recipe over the others.
    Moreover, it is necessary to use spoon in order to eat the Tou Fu F and difficulty to use with chopsticks due to the smooth and moisture.Actually, the main ingredients of the Tau Fu Fa is Gypsum, which is coagulable to make tofu with a combination of ginger and rock sugar. On the other hand, it also be influence by the season in some temperate countries. For eample , it is served with the ice cube during in the summer, then it is served with warm and hot during in the winter. Also, it can be served in two ways which are warm and cold dessert like take it from the refrigerator. A good example for the cold dessert is Gu Lai Lao Ban Tou Fu Fa (古来老伴豆腐花 in Mandarin).

Long time ago, wooden bucket is used to made the Tau Fu Fa when it is sold as a part of the Dim Sum cuisine in the traditional way. Based on the Malaysia and Singapore in a different area, it can be served with sweet syrup together with the ginkgo seeds or sometimes with pandan. Meanwhile, according to the Taiwan cuisine, it also can be served with special toppings such as cooked peanuts or oatmeal,mung beans, tapioca and a syrup together with the ginger or almond in two different flavor. In addition, in Vietnam cuisine, it is different served among the three region of Vietnam. For example, in Northern, it serves with chia seeds and sugar. In Central, it serves with spicy ginger and already included sugar. While in Southern, it serves with lychee and coconut water in warm. In the end, in Indonesian cuisine , it often serve with ginger flavored palm sugar syrup.
    Last but not least, Tau Fu Fah is very common and famous in the world especially in Asia. By the way, it is eaten in a many different ways in different countries such as Indonesia , Vietnam and Thailand .

b)Feedback from the Group Member and Existing Customer:

According to our survey to the customers, we can conclude that why the Tau Fu Fa and soy bean drink are freshly to taste is because of the daily make. The appearance of Tau Fu Fa is soft ,smooth and easy to consume it effortlessly. In addition . The soybean drinks is sweet, delicious and quite fragrant from the customer’s view. Due to it is optional to customers whether to decide the level of sugar so it is suitable for all the majority. The selling price of each is cheap and usually affordable for everyone. Lastly, the taste is nice and unique compare to others shops which is also selling this. 

4) Value proposition
     The unique and special benefits which customers can obtain from is the decoration of the shops. It is decorated by using the traditional furniture and historical image in the shops. The customers can enjoy the view of the shop and eat the Tou Fu Fa at the same time. Sometimes it can give a unique feeling to the customers when they are eating at the shops. It is quite an innovative way in order to attract customers. In addition, the rich in protein and nutrition food and price is affordable by everyone are one of the values. Then, the staff is nice , good attitude and efficient when serving to customers. The food is become famous is because of the unique taste, fragrant and sweet compare to other shops.

  
5)Pictures of the food and of all the group members

6) Video clip

7) a)Opinion why selected this shops

One of the reasons we select this shop in completing our group assignment process is due to its popularity for Ding Feng Tau Fu Fa. Although there are not so famous compare to the curry chicken bun at Kampar. but Ding Feng Tau Fu Fa have attracted certain amount of customers especially university student due to great reputation at Ipoh area, but also positive words-of-mouth from customers, and recommendations from various media. All these had made the Ding feng Tau Fu Fa of the shop a formidable contender in the dessert sector.

     Ding Feng Tau Fu Fa is located along Jalan Hala Timah 1 at New town area. The operation hours of the shop starts from 10.30a.m until 5 a.m every day for Kampar branch and sometimes it is operates until the drinks sold out during the peak season.  They serves in many ways such as  Tau Fu Fa, Soy Bean Milk and Cincau Soya bean Milk and if you do not like the original flavor you can change it to sea bird’ nest flavor to the Tou Fu Fa and Soy Bean Milk. Moreover, the best serving attitude for them as they willing to explain the different flavors among Tau Fu Fa and the traditional decoration of the shop makes the customers feel like return back the old generation time.

     Apart from that, each serving of a Tau Fu Fa worth between RM 1.50 and 2.50 depends on the flavor that you choose.It is worth to comfort  our stomach again after having a meal since it is affordable after the price is cheaper.

     Furthermore, in our group opinion, Tau Fu Fa is delicate, easily melted when come into mouth smooth and soft to consume along with fragrant brown  and white sugar. Soybean, on the other hand , is rich in protein and it is healthy grain to consume which is also carry an ideal amount of sweetness to our body. In additional, it is easy and convenient to take away the Tau Fu Fa in order to meet your appetite.

     Last but not least, this food that we choose is traditional and historical Chinese food at Kampar. We wish to promote this signature food to the public so that they will know them even though they are not come from Kampar area. Several numbers of the consumers at Ding Feng think that it could be a well-known in whole country.

b) Classification of E-Commerce By The Nature Of The Transactions

According to the nature of the transactions underwent by  ‘Ding Feng Tau Fu Fa’ restaurants, the classification of e-commerce is known as business-to-consumer (B2C). B2C is a type of commerce transaction where it denotes an online sale or a financial transaction between a business and an individual shopper without any participation of third parties or intermediaries. B2C involves a product or service exchange from a business to a consumer who is also the end-user of the product or service.

Hence, ‘Ding Feng Tau Fu Fa’ restaurant is considered as business or company whereas people who purchasing the products sold in the restaurants are considered as the end-users or consumers who consume the products or services provided by the restaurants.

Since this type of e-commerce classification eliminates the use of wholesaler or intermediaries, the restaurant could make a higher profit where at the same time satisfying consumers who spends the same amount of money or sometimes even lesser. Moreover, B2C also can avoid some unnecessary costs such as storefront cost or distribution costs. Since the individual consumer is not as concerned as larger companies, B2C is very effective especially for smaller companies such as ‘Ding Feng Tau Fu Fa’ as the consumers are getting the products for the best price without any extra charges by third parties on the products or services. The consumers could get to be best served for the products or services at a shorter duration and at preferable prices. Therefore, the consumers’ interest must be captured immediately by the business in order to lure more customers and to avert any loss of customers and hence business income will increase.

c) Business Model

Business Model 1 : Viral Marketing

 VMC is a consumer-to-consumer marketing tactic which employs the internet to encourage individuals to pass on a marketing message to others. Similar to a virus, information about a company and its brand message, goods or services is spreading to potential buyers who then pass the information along to other potential buyers in a way that a vast network is created swiftly. When executed effectively, viral marketing campaigns can create an instantaneous buzz and help to boost the promotion of brands, products and services.

Ding Feng Tau Fu Fa is adopting viral marketing to promote their products. Their products are related more with soya bean including soya bean milk and tau fu fa. Viral marketing refers to word of mouth or "buzz" created by a marketing campaign, and a viral marketing business model is one in which a business spreads using viral marketing techniques. A viral marketing business model can reach far more customers than a typical marketing campaign.

Business Model 2 :  Word of Mouth Marketing

Traditionally, word of mouth marketing has been proven to be most effective and obtaining a customer base and bolstering sales. However, “viral marketing has become the defining marketing trend of the decade”. Viral marketing is one of the cost-free methods for promoting a business transaction. It can reach greater customer base with lower financial cost. Ding Feng Tau Fu Fa does not have to spend a huge amount of money to advertise on television or radio and get the company name out there.

In contrast, we found that Ding Feng Tau Fu Fa does not incur any expenses on creating network advertisement and even does not set up official page for the shop. The Facebook page is automatically created according to customers’ interests. Once customers visit Ding Feng Tau Fu Fa shop and check in, this will indirectly help to share the Ding Feng Tau Fu Fa brand name to other Facebook users. They contacted more and more people and the chain goes on. Besides, some of the customers also take photo and upload and share in other social media such as Twitter, Wechat or Instragram to share their feeling and feedback. Once the brand name is established, it could be a competitive advantage for the shop.

Ding Feng Tau Fu Fa is adopting a very basic principle to maintain its word of mouth strategy, which is to maintain its foods quality so that the customers will share and spread the goodness of the foods to their family, friends and colleagues. We also found that most of the customers are satisfied with the Ding Feng Tau Fu Fa products especially Tau Fu Fa from their comment on Facebook. Some customers even write a blog and share the shop address on the trip advisor websites. With today social networking phenomena, a good message does not just pass from one person to another but to hundreds through various social networking websites. Through Internet, people can easily share what they feel, taste and think. It is interesting to note that a similarly high number of consumers surveyed indicated that their selection of a brand is based on the experiences of others as attained from online information gathering and knowledge sharing.

Business Model 3 : Value Proposition

1)            Ding Feng Tau Fu Fa is being made traditionally by using Gypsum powder or Shi Gao and fresh grinded soybean.

2)            Ding Feng Tau Fu Fa and Soybean milk is unique of its velvety soft and smooth texture with full of soybean fragrance in the bean curd.

3)            Ding Feng provides high-rated customer services by serving the customers immediately and politely and hence improving customers’ satisfaction.

4)            The environment of Ding Feng Tau Fu Fa shop is quite conducive and appropriate for people having desserts or high tea.

5)            The price of the foods is very affordable and reasonable in order for customers to satisfy their stomachs.

Business Model 4 : Revenue Model

                Ding Feng Tau Fu Fa earn revenue through selling Tau Fu Fa and Soybean Milk. The serving size of every dish is standardized but different according to whether customers wish to dine in or take-away. It is due to the extra charges on the container and plastic bags necessary for packaging the foods in order to make it convenient for customers to take away.

The standard price for each Tau Fu Fa where customer wishes to dine in costs RM1.20 whereas the price for each Tau Fu Fa where customer wishes to take away costs RM1.70. Each Soy bean milk dined in by customers cost RM1.40 while each soy bean milk took away by customers cost up to RM1.60. Soy bean with cincau flavor would cost RM1.70 for dining in while RM1.90 for taking away. The price of sea bird’s nest Tau Fu Fa would be slightly higher if compared to the plain one. Each would cost RM2.30 for customer who wishes to dine in and RM2.80 for customer who wishes to take away. 

d) Basic approach used in marketing and advertising

1) Word of Mouth Marketing

       Ding Feng , as a traditional business model is currently not applying any marketing strategy in their business. What they only can do is only promoted by using the word of mouth approach. Because of their quality of product is good enough, so after the customers tasting the Tau Fu Fa , they will share this kind of information with their friends or family so that many people start to recognize this kind of food. Actually this kind of strategy is very useful but effortless for the business owner due to the customers “help” them to promote their business such as those bloggers is sharing this product in their own blog but is in unofficial. So the people who visiting the blog will issue their own perspective and view on it. If the good feedback   accumulates day-by-day, then the effect of word-of-mouth will keep increasing.

2）Viral marketing

        Although Ding Feng did not establish the image in the social network such as Facebook and Twitter. But most of the people will check in to the location of the business, capture the photo and sharing in the network at the same time.So the network system will automatically set up a link to the network but is in unofficial. By doing so , it can attract more attentions from other users and have information on it.

       As a traditional model business at Kampar, they do not invest much of money or put more efforts in the advertisement. However, they rely on the word-of-mouth strategy publicly.

e)  Recommendations to improve business through e-commerce

Based on our group opinion, we would like to suggest that Ding Feng Tau Fu Fa to create an official page in the Facebook and Instagram in order to provide convenience for those people who are likely to taste and obtain information from it especially the foreigner or tourists . By the way they also can post any latest announcement to the social network so that people can know about the news as soon as possible. They can also set up a website to provide further information to the public. In addition. We also suggest to set up a “Booking Apps” that allow people to install by using their mobile phone.It enables people to places their orders based on the menu in the Apps. Actually this kind of innovation can address the issue for those customers who are likely to buy and due to some of the troublesome or selling fast of the products. Besides, it can also increase the sales of the business and save time for some redundant work. Last, by using the “Booking apps”, it can reduces the doubt of customers and less worry about whether they can buy their soybean milk or Tau Fu Fa due to the high liquidity of their amount that can be sold per day.

8) Reference
3 E-Business Models. (n.d.). Lecture. Retrieved March 14, 2016, from http://software.ucv.ro/~cbadica/didactic/ce/documente/ModeleEBusiness.pdf

Food Paradise: Kampar food trip- Ding Feng Tau Fu Fa. (n.d.). Retrieved March 13, 2016, from http://foodparadise2016.blogspot.my/2016/03/kampar-food-trip-ding-feng-tau-fu-fa.html
3.1 INTRODUCTİON TO E-COMMERCE. (n.d.). Lecture. Retrieved March 14, 2016, from http://ocw.metu.edu.tr/pluginfile.php/352/mod_resource/content/0/Lecture_3.pdf